Digital & Print Content
As Executive Producer at music company
Musikvergnuegen, Julia wrote all client-facing marketing materials, including web site copy and monthly e-newsletters. She wrote and produced the company’s experiential & design marketing reel.
As a music journalist for the trade magazine HITS, Julia was responsible for writing weekly columns, artist interviews and editorial features related to the music industry. She injected her colorful writing into over 100 record reviews of Alternative, AAA and Electronic albums. She also served as the Brand Manager for online music greeting card company, BeatGreets, owned by American Greetings. In addition to overseeing the copy and song selections for over 500 in-house created musical greeting cards, her responsibilities included copywriting all homepage features (daily updates), site content, artist bios and marketing emails.